Izzy Lugo is the Co-Founder and COO at Urban Misfit Ventures, Brand & Content Strategist, Public Speaker and co-host of the Strange on Purpose Podcast.

Urban Misfit Ventures is a holding company that owns one of Milwaukee’s fastest growing startups. IEEG, a Content Marketing firm as well as an events company called the mkemisfits.

Izzy is also a huge foodie, sneakerhead and sports fan.

In this episode Izzy explains:

  • What the term misfits means to him
  • Why we should not shame people for being employees
  • Why showing only the highlights on our entrepreneurial journey is a disservice to potential entrepreneurs
  • Why the Misfits continue to invest in giving out high quality free content
  • The importance of aligning yourselves with the right people
  • That at times the four Misfit founders couldn’t pay themselves
  • Why he feels they were damn lucky (note: they weren’t)
  • Why you have to play the long game
  • How they select new employees
  • Why persistence wears down resistance
  • And the one thing the misfits are most proud of

This is a candid and unvarnished look into the entrepreneurial journey.

You can reach Izzy at:

LinkedIn: https://www.linkedin.com/in/israellugoiii/  

Please do not hesitate to reach out to me. I’d love to hear your thoughts, comments, and stories, or just make a connection.
Email-  tim@screwthenaysayers.com
Facebook- https://www.facebook.com/stnwithtimalison/
Instagram- https://www.instagram.com/screwthenaysayers/
LinkedIn- https://www.linkedin.com/in/tim-alison/
Screw The Naysayers- www.screwthenaysayers.com

Subscribe To Our Blog

Get inspiration, practical tips, and advice for living the life you want. All for FREE and delivered right to your inbox. Just enter your email below and join the community here at Screw The Naysayers.