“Engagement and Community Give You the Platform.
The Platform does not give you Community.”
There is so much noise on the internet these days, and a lot of it is coming from people who don’t understand this basic concept.
More than 50 years ago, Marshall McLuhan coined the phrase “The Medium is the Message.” For many people the idea was as strange as experimental format of his book- collage style with text superimposed on visual elements and vice versa. Some pages are printed backwards and are meant to be read in a mirror. Some are intentionally left blank. Most contain photographs and images both modern and historic, juxtaposed in startling ways.
In the context of today’s world, McLuhan’s message is more easily understood. Spend less time worrying about making a perfect video, and more time on communication authentic messages that provide real value. Engagement and community will follow.
Goldie Chan is Head of Strategy and Creative at her social media agency, Warm Robots. She also writes for Forbes on Personal Branding and Storytelling in the Digital Age.
Love to get top tips on how to use video to create engagement and community from these special people
Brian Schulman Fabio Marrama Devina Kaur Jacob Wierzbicki, Logan Nelson, Mark Metry, Michaela Alexis, Dr. Natalia
#dailygoldie #forbes #engagement #linkedinvideo #underdogsocial #justfab #sexybrilliant #screwthenaysayers
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